Where "Weetbix" Comes From
The cereal predates the company most associated with it. Grain Products Limited launched Weet-Bix in 1923 to compete with Sanitarium's existing Granose cereal — but the newcomer did its job too well, and Sanitarium bought the brand outright in 1928, folding its former competitor into its own product line.
It became Australia's best-selling breakfast cereal for more than 35 years running, helped enormously by the "Aussie kids are Weet-Bix kids" jingle, composed by Patrick Aulton and first aired in 1985.
Source:
"He has four Weetbix every morning, no exceptions."
How Aussies Actually Use It
It's eaten with milk as a breakfast cereal, and the brand name is used generically for the wheat biscuit style of cereal.
It remains one of the best-selling breakfast cereals in the country.
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