Where "Shoey" Comes From
(You'll see the video above credited as "Shoe Beer" on YouTube — same slang, same story.)
The word "shoey" itself surfaces in an Australian Urban Dictionary entry from 2010, though the ritual is older; it went properly global when F1 driver Daniel Ricciardo performed one on the podium at the 2016 German Grand Prix, a moment significant enough that the Australian National Dictionary Centre shortlisted "shoey" for its 2016 Word of the Year. It has more of a "modern party dare" flavour than most entries in this dictionary — drinking beer poured into someone's shoe, usually as a celebration ritual or a forfeit.
It belongs with scull in the pub/party-dare family of Australian drinking vocabulary, rather than with the older, more settled terms elsewhere in this dictionary.
Source:
"The crowd chanted 'shoey, shoey, shoey!' after he scored the winning goal."
How Aussies Actually Use It
Chanted as a celebratory demand after a big win or a standout individual moment — "the crowd chanted 'shoey, shoey, shoey!' after he scored the winning goal" captures exactly the good-natured chaos it's meant to spark.
It's equal parts gross and good fun, a ritual most people happily go along with in the moment even if they'd never suggest it sober the next day.
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