Where "Akubra" Comes From
Akubra began with English migrant hatter Benjamin Dunkerley, who started making felt hats in Tasmania in 1876, developing a technique for processing rabbit fur into durable felt. The brand name, possibly derived from an Aboriginal word for head covering, was registered in 1912.
The company became the standard supplier of slouch hats to the Australian military during the First World War, and its wide-brimmed bush hats went on to become an enduring symbol of rural Australia, worn by farmers, stockmen, and prime ministers alike.
"He wouldn't be seen on the farm without his Akubra."
How Aussies Actually Use It
"Akubra" is often used generically for any wide-brimmed Australian bush hat of this style.
It's closely tied to rural and outback identity, and remains a popular gift for visitors wanting an authentic piece of Australiana.
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